One Times Square – the internationally-recognized home of the New Year's Eve Ball – offers the most valuable advertising opportunity in the world. Prominently located in the heart of Times Square, this dynamic signage provides premium, center-stage exposure with full-motion, live-streaming, and interactive capabilities. In early 2019, for the first time in history, New Tradition transformed the bottom 3 screens into one larger-than-life screen dubbed "The 1." At 200 feet tall, this massive digital spectacular is unmissable as it towers over midtown Manhattan, targeting over 5 blocks of pedestrian and vehicular traffic. The top 3 screens were also enhanced and reintroduced in 2019 as "The Countdown," due to their paramount role in the annual New Year's Eve ball drop. As the official
backdrop of this iconic event, One Times Square emphatically rings in the new year along with over a million people in the square and 1+ billion watching around the world. These unmatched digital spectaculars reach millions of daily visitors and billions of online, print, and television viewers year-round – making this the #1 Geopath-rated OOH signage in America.

Ocean Video Display: Producing video content in the United States, Caribbean, and around the world. Video content is driving the world of marketing, positioning, branding, and user engagement. We produce cinema quality video for company promotions, product features, interviews, social media advertising, and more.
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